- Coremetrics tracks customer journeys for Facebook ad campaigns
Coremetrics, has updated its marketing software to help businesses analyse how Facebook presence and investments drive key business objectives, such as website sales, orders and conversion events.Coremetrics Impression Attribution links individual visits to Facebook fan pages, exposures to Facebook ads, and interactions with Facebook applications to subsequent website visits, behaviours and conversions, enabling marketers to measure the return on investment (ROI) of their campaigns.
Clients have control over what information they wish to collect and analyse, from simple demographic information and activity level, to more sophisticated attribution metrics. While existing solutions depend on link clicks to associate Facebook interactions with website behaviours, Impression Attribution measures the impact that Facebook has on the business by fully capturing both click-through and view-through visitor activity.
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- Guardian's Marc Sands becomes media director at the Tate
LONDON - Marc Sands, former marketing director at Guardian News & Media (GNM), has been appointed to the position of director, audiences and media, at the Tate.Sands, who takes up his role in May, will preside over the above-the-line marketing function, public relations, direct marketing, and digital operations.
The remit includes control of the gallery owner's relationship with creative incumbent agency Fallon and digital agency Dewynters. Sands left GNM at the end of last year after a strategic review of the business, which made his role as marketing director of The Guardian and The Observer redundant.
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