Paranjape Schemes (Construction) Ltd are India’s leading real estate and property developers offering premium quality residential projects. Forest Trails is a 180 acre township in Bhugaon, Pune located in the midst of nature.
Xebec was briefed about the brand and they wanted us to create a campaign where Forest Trails was to be perceived as “First Home” and not a “Holiday Home”. The houses were on hillside and the scenic beauty was breath-taking. And to add to our astonishment, the connectivity to the city was very convenient and that was when we thought – “Now I can”. It was a thought which could make everyone feel – Now they can own the beautiful homes at Forest Trails. You could feel the sky beneath your feet and slide on the rainbows. That was the kind of joy one would feel while living at Forest Trails.