Mahadhan Smart

“Mahadhan” is a brand of speciality fertilizers from Deepak Fertilizers & Petrochemicals Corporation Limited (DFPCL). Recently, Mahadhan launched a new crop nutrition – Mahadhan Amruta (24:24:0) – 100% Water Soluble Fertilizer (WSF) and wanted to create a hype about its super-efficient advantages.
After days of brainstorming and research, Xebec arrived at a “Smart” idea. The WSF is for a progressive farmer and he needs smart solutions to sell his yield. The entire thought process revolved around the idea “Smart” and that’s what we named the brand – Mahadhan Smart. The fertilizer is everything that today’s farmer represents. It is pure, it is strong and most importantly, it loves its land; the mother earth, and helps to make the best of it. At the same time, the entire scenario of traditional farming is changing. And today’s farmer have adapted to “smart” new-age technology farming.