Ram Bandhu

Empire Spices & Foods Ltd. (Ram Bandhu) wanted to create a buzz around the city about their pickles. Xebec came up with a basic thought of “Mouth-watering achaar, mitaaye bhrastachaar”, which translated as “Mouth-watering pickles eradicate corruption”. The campaign thought was illustrated in three ways showing the politician, the police and a government official. The idea was sheer exaggeration of the unmatched mouth-watering (rather mouth-flooding) taste of Ram Bandhu pickles which washed away all the corruption in the city by spreading good taste all around.