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B2B by its very definition is Business-to-business (B2B), i.e., trade or buying and selling between businesses, such as one involving a manufacturer to another manufacturer or a vendor to a client/manufacturer/company. The difference with B2C is that the latter is a transaction between a company and an individual .....Read more..

It was March of 2019 when we started work on the Mirae Asset India social pages and handles. A relatively low-profile brand to begin with and an AUM of approximately Rs. 22,000 crore, Mirae Asset had 3000 followers on Facebook and 1100 followers on Twitter. Over the next .....Read more..

#VI to be pronounced as we the newest #brand born out of Vodafone- Idea merger. The merger itself had come into effect a couple of years ago but the new branding has just been unveiled. Today the media across channels was flooded with the announcement. There was a wow factor a.....Read more..

Just imagine if marketing became like politics of today, as being played out in Maharashtra currently. You go to the supermarket to buy shampoo for dry hair. You have done your research. The brand you zeroed in is without ammonia and other chemicals, it is supposed to make your hair roots healthy and arrest hair fall. You decide to buy it since you are convinced with what you read in online platforms and hence you bought into their sales spiel. You come home and you .....Read more..

The new mantra in the digital age. We, as consumers are guzzling content like never before. Check for yourself how many hours you are on the mobile. Be it for entertainment, work-related information, referencing, chatting, business exchange or simply scrolling through your various feeds to amuse yourself post-work or I dare say during work as well. In India, as we all know that the digital age is truly underway with every brand known to mankind on the digital platform. .....Read more..

If you read fiction when you were young, then the most powerful thing you developed was your imagination. If it was a fantasy you were reading, you had to imagine the situation, how the protagonist looked including the costume and the entire scenario. This was laying a very solid groundwork for what would come later in life. Any profession today needs imagination. Not only creative professions contrary to what most people would think. Let’s look at a task called project.....Read more..

Recently somebody asked me a question on Quora as to how one can use Facebook reactions to create brand affinity. This got me thinking as I thought how easy it is today to get an instant response to your brand messages. The reaction is instantaneous so much so that in your private social accounts people get so hooked on to see how many likes they have got leading to depression if their posts do not get the desired response.  Would it be the same for brands and really ho.....Read more..

With the proliferation of social media, only a person who has buried his head in the sand would not be aware of it and on it. Starting from the age of about 10 urban children are on a smartphone and some kind of social media platform. So, there is a big demographic, target group for various marketee.....Read more..

The perfect way to attract more audience to your business website is by upping your game in the organic search results. To get the most optimality out of SEO, it is always best to pay attention to the local marketing trends such as micro-moments, AMP pages and voice search because it gets easier.....Read more..

With the rise of the digital media, we have seen the emergence of many new ways to promote one's brand. One such trend that you can add on to your strategy to help promote your brand is Influencer Marketing. This is a popular choice for all the brands and is very similar to having a celebri.....Read more..

Rise of the social media is no joke. You may criticise that people are disconnecting with nature and are too engrossed on their phones. But the demand for mobile phones and social media does not look like it'll diminish anytime sooner. You know what this means? That you need to follow your target audience to the depths o.....Read more..

A month ago, there was an article in a leading English daily that #luxury #brands have actually started selling their own counterfeits. As we all know this is the biggest bane for all luxury goods’ manufacturers, be it watches, handbags, footwear, or fashion apparel. Nowhere is it more apparent than the big LV #logo you .....Read more..

We have come a long way from 1992 figuratively and literally. Being in business for 26 years itself, especially in today's VUCA world would elicit a pat on the back and we are going to give ourselves one for sure. Having said all this, turning 26 per se is no cause to celebrate. What needs to be pondered on are the fo.....Read more..

The biggest upside of being in a creative profession is the everyday creation which is possible. Every day is a new day filled with the possibility to create something new which was not in existence before. This creates a lot of inner satisfaction if you approach it the right way. The objective should be always .....Read more..

Great artists need great discipline. MF Hussain needed discipline to paint more than 1000 canvases. Even if the oft mistaken impression is that creativity needs some kind of substance abuse, in reality, discipline is required to get things done. You don’t always need to.....Read more..

Social media now is the hub where all your customers and prospects are. It is essential to have a strong bass in the online world because it is where your business gets recognition.There are 'n' number of benefits that Facebook, Twitter, Instagram or other such sites provide. .....Read more..

Today without the deep use of technology marketing would be a pretty incomplete exercise. Let’s look at 2 of the world’s largest online retailers. How do they incept an idea, target their customers and ensure there are repeat buyers? No guesses there. The use of data analytics and technology. By embracing what your.....Read more..