Xebec’s Essential Guide to GTM

July 05, 2024

Go-to-Market Strategy for the Launch of your Product or Service
At Xebec, we believe a well-crafted  GTM - Go to Market strategy with flawless execution ensures success in the market place.  It can make the difference between success and failure.
After all we have honed our expertise for over 32 years launching several brands that are now leading brands  in India.
In a  highly competitive business landscape, having a stellar product or service is just one part of the story. Successfully bringing that product to market and achieving sustainable growth requires a well-thought-out Go-to-Market (GTM) strategy.

What is a Go-to-Market Strategy?

A Go-to-Market strategy is a comprehensive plan that outlines how a company will launch and promote its product or service to reach its target customers effectively.

The key here is identifying your target group including Psychographic and Demographic profile. The sharper you define it, the better you can target communication and optimize budgets.

GTM  encompasses everything from market research, product positioning, and pricing strategy to actual execution of the campaigns. This includes Pre-launch, Launch, Post-launch and sustenance.

Key Components of a Go-to-Market Strategy
1. Market Research and Analysis:
  • Understand your target market, customer needs, and preferences. Competitive analysis to identify market gaps and opportunities.
2. Target Audience Identification:
  • Define your ideal customer profiles (ICPs) and buyer personas. This helps tailor your marketing and sales efforts to the right audience.
3. Value Proposition:
  • We help you articulate the unique value your product or service offers. Highlight how it solves customer pain points or what are the key benefits.
  • Lastly define parity and differences between existing products / services available.
4. Product Positioning and Messaging:
  • Xebec helps develop a compelling positioning statement and key message including a key visual that resonates with your target audience.
5. Pricing Strategy:
  • Collaborate on an optimal pricing model based on market conditions, competitor pricing, and perceived value to the customer.
6. Sales and Distribution Channels:
  • Identify the most effective sales channels (e.g. direct sales, online, retail) and distribution networks to reach your customers.
7. Marketing Strategy:
  • Craft a marketing plan that includes digital marketing, content marketing, social media, public relations, Print, OOH , Video and audio streaming platforms. Podcasts and other media  to create visibility, build brand awareness and generate demand.
8. Customer Journey Mapping:
  • With our vast experience of handling over 100 launches, we help outline the customer journey from awareness to purchase and beyond.
9. Sales Enablement::
  • At Xebec, we believe that sales teams need critical tools to effectively sell the product, e.g. Sales decks, Collateral, Videos and Brochures.
  • This is very relevant to many categories like Real estate, Retail, healthcare, etc.
1o. Metrics and KPIs: Goal-Based Outcomes
  • Xebec also helps you define success metrics and key performance indicators (KPIs) to track the effectiveness of your GTM strategy. Adjust tactics based on data and feedback.

To formulate your GTM, call us today at +91 9822082630.

Email us at anilbhat@xebecindia.com for case studies.


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