Category Archives: Blog

B2B by its very definition is Business-to-business (B2B), i.e., trade or buying and selling between businesses, such as one involving a manufacturer to another manufacturer or a vendor to a client/manufacturer/company. The difference with B2C is that the latter is a transaction between a company and an individual consumer. By its very definition, a B2B business knows all or […]

It was March of 2019 when we started work on the Mirae Asset India social pages and handles. A relatively low-profile brand to begin with and an AUM of approximately Rs. 22,000 crore, Mirae Asset had 3000 followers on Facebook and 1100 followers on Twitter. Over the next 18 months, we worked with a mix […]

#VI to be pronounced as we the newest #brand born out of Vodafone- Idea merger. The merger itself had come into effect a couple of years ago but the new branding has just been unveiled. Today the media across channels was flooded with the announcement. There was a wow factor as they had taken front pages […]

Just imagine if marketing became like politics of today, as being played out in Maharashtra currently. You go to the supermarket to buy shampoo for dry hair. You have done your research. The brand you zeroed in is without ammonia and other chemicals, it is supposed to make your hair roots healthy and arrest hair […]

The new mantra in the digital age. We, as consumers are guzzling content like never before. Check for yourself how many hours you are on the mobile. Be it for entertainment, work-related information, referencing, chatting, business exchange or simply scrolling through your various feeds to amuse yourself post-work or I dare say during work as […]