With the rise of the digital media, we have seen the emergence of many new ways to promote one’s brand. One such trend that you can add on to your strategy to help promote your brand is Influencer Marketing. This is a popular choice for all the brands and is very similar to having a celebrity brand ambassador. But the key difference is that you can have many influencers promoting your brand and people may have more faith in these influencers.
Now, before we get on to explaining this statement of ours, let us tell you what exactly is influencer marketing and how digital marketing agency make use of them.
What is Influencer Marketing?
This type of digital marketing focuses on approaching people who are popularly followed on social media and then using their identity to convey your brand’s message to the target audience. Basically, it’s a hybrid of old and new marketing tools and techniques. Taking the idea of the celebrity endorsement and placing it into the modern day content-driven marketing campaign. The final output of the campaign is usually collaborations between influencers and brands.
For example, take a popular influencer such as an Instagram model who has more than 10,000 thousand followers. If you’ve got a clothing brand, you can team up with such an influencer and they’ll post on their social feed about your brand. This way both the influencer and the company benefit as each gets more recognition and awareness because of the other.
How did Influencer Marketing become so popular?
Influencers, unlike celebrities, can be anyone and anywhere. While we all love celebrities, nowadays when people see them in advertisements, most people don’t really believe in what they’re selling. Because people want authenticity and we all know that the celebrities get paid for promoting a particular product. But when your friend, who has tried and tested a product tells you that it’ll help you or the quality is remarkable, won’t you be more keen on buying that?
This is how influencers rose to be one of the most adaptable and the crucial part of a marketing strategy. Since they can be anybody, a commoner, an everyday person who tweets, writes blogs, visits places and shares their real-life experiences and comments with people out of sheer desire to let people be aware, you form a perception that what they’re telling is the real deal.
The right way to pan out a plan with Influencers.
While it may sound too good to be true that you can take the aid of the influencers to promote your brand which will yield good results, there are still things you need to keep in mind.
Firstly, contacting these influencers is a big challenge. Just having one or two influencers working for you may not give you the best outcome. This is where it’s always a good idea to let your digital marketing company work their magic. The best digital marketing agency is always on good terms with them and also the influencers have a higher chance of trusting your brand knowing that you’re backed up by a good digital marketing team.
Secondly, knowing which influencer to approach is tricky. Even if that person has a huge follower base, does that person have your target audience? For example, if you’re into making western clothes, approaching an influencer who is into creating quirky Indian ethnic fashion, won’t do your brand any good.
Thirdly, influencer marketing is best suited for the niche market. So if you’re planning to introduce a product in the animal cruelty-free cosmetics, it’ll do you wonders to approach an influencer who’s perhaps into animal well-being or so.
While it may sound easy, handling a number of influencers isn’t a piece of cake. This is where we, Xebec Communications, step in. We are one of the sought after advertising company and online marketing agency, and our team always has their eyes open for fishing out the best possible influencers to help your brand. With a dedicated team, we take care of everything from strategy planning to content building to the execution. Making it easier for you and the influencers and give you the best results you could ask for.