Value and Budget Housing Corp Pvt Ltd. (VBHC) conducts an online property exhibition every year and thousands of people take advantage of the schemes that are offered during that event. VBHC wanted to make some noise this time with some unconventional theme for the property exhibition.
Xebec came up with an idea of “Truck Art”. As truck is a symbol of constant journey, searching an ideal home too, is a similar process. We roam all throughout the city (sometimes even outside the city) to find the house that meets our needs. Relating this journey to that of trucks, we were able to bring the “Truck Art” into the property festival as the central theme. Using the truck drivers’ lingo and their sense of art represents the optimistic way of life they live and their constant search for happiness.