Key role
Ideating and concept creation along taking ownership of allocated client social handles mainly - Instagram/ FB/ Twitter, YouTube, and Linkedin
Job Description
- Being a custodian of the allotted brands and managing the client’s business.
- Understanding the client’s business and the specific industry as a whole with competitors tracking
- Brief the internal team – creative, copy, media, digital, social – as the case may be for the development of campaigns for the client as per the objectives and budgets allocated
- Brainstorming and ideation with internal teams for campaigns and out-of-the-box innovative and effective ideas
Coordination for influencer marketing
- Page Management
- Brand collabs with celebrities/ influencers, content networks, etc
- Getting the creatives and other work executed- creative, media, digital, social, etc
- Presenting ideas and creative work done to the client independently
- Keeping a track of client’s spending, invoicing, and recovery of payments
- Weekly/monthly reports and JSRs for all clients handled as the case may be
- Tracking performance and effectiveness of campaigns
- Ensuring all campaigns are executed in a timely fashion and deployed perfectly
- Co-ordination with photographers, videographers, and vendors for various specific client requirements/assignments
Should have excellent communications skills.
Qualifications
- Post-graduation degree in the field of Media & Communications
- BBA/MBA
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