B2B Marketing Agency
Bring clarity to your marketing
Bring clarity to your marketing
Business-to-business and technology companies are always looking for a competitive business to business marketing agency that understands their specific needs. Our B2B digital marketing strategy is built around the client's brand purpose.
At Xebec, we bring it all together - real-world goals, data and insights, compelling creative work, engaging brand messaging and ROI-targeted strategies. By doing so, we become the one partner who delivers an integrated marketing and advertising mix that gets you attention, and results.
We believe in creating a sustainable and measurable B2B marketing strategy that works in cohesion rather in cylos. While it may be tempting to jump to tactics because it feels good to “do something” to promote your business, one must remember that if your marketing efforts aren’t working together, they’re working against you.
Your website. Content. PR. SEO. Digital advertising. Messaging. Trade shows. Social media. Marketing automation. Market research. Sales enablement. Analytics. There’s a ton that goes into a modern marketing plan. At Xebec, we believe that for a strategy to succeed, every piece must be integrated to bring efficiency, insight and results. Truly integrated marketing plans need to address every aspect of a B2B product or service’s promotional, demand generation, lead generation and follow-up needs.
At its heart, your brand is a story. You make a promise to your customers via it. It takes talented content marketers and a strategic B2B content creation plan to define that brand, distinguish it from the competition, and compel prospects to take action. At Xebec, we develop communication around an integrated communication strategy, tailored to meet your marketing and content creation goals. There’s no cookie-cutter solution here; so we focus on addressing the specific needs and pain points of your target audience. Over time, this enables you to prove beyond a shadow of a doubt that you understand your customers and you can help. That’s the brand promise in action.
Today, LinkedIn is not just a platform that connects job seekers with prospective employers. Instead, it has transformed into an extremely useful marketing tool. So it is imperative for every business to develop an effective LinkedIn marketing strategy. A robust LinkedIn marketing strategy can help you build brand awareness, increase website traffic, generate quality leads, and much more. In addition, it can also help establish yourself as an industry thought leader. At Xebec, we do this by following several steps like firstly, creating and getting you LinkedIn Company page "fully" ready, making a habit of posting consistently as per schedule, encouraging your employees to link with your company page, sharing posts with rich media, taking advantage of LinkedIn groups, promoting your content, utilizing multi-language tools, making effective use of LinkedIn ads, installing the LinkedIn plug-in, using Automation tools and selling & generating leads.
